We help you understand the laws and processes of the non-conscious mind so you can apply them in your daily marketing and communication programs.
Neurosciences tell us, our conscious mind processes information at a speed of 44 bits per second. On the subconscious level, this capacity grows up to 11'000'000 bits per second. Without a doubt, our non-conscious mind plays a much bigger role than previously thought.
Our non-conscious mind is a complex, reliable but yet powerful system. Research discovers every day a little bit more about the rules and laws reining the non-conscious mind. A radically new understanding of how customers feel, think and, ultimately buy your brand or product is born. For sure those are primarily driven by intuition rather than rational analysis! It uncovers the key intuitive purchase drivers that will ultimately determine the success or failure of your brand
Marketing and communications professionals can no longer ignore the dominant influence of the consumer’s intuition when it comes to brand and product choice. Hence, learning how the non-conscious part of the brain works, will help them develop strategies and campaigns in a more efficient and effective way, lifting their success rate.
Discover how the non-conscious mind is involved in the behaviour of your customers. Receive the keys to a better and deeper understanding of what your customers love and how they decide. We do not sell miracles but transmit the insights from brain-related sciences and provide tools how to integrate the laws of the non-conscious part of the brain in your daily work.
Concepts, experiments and video's will help you better understand what Neuromarketing 's all about.
Practical excercies with NeurOchestra will show you how to apply your new knowledge in your daily work.
Learn to observe with the perspective of Neuromarketing
Enhance your communication with the Neuromarketing insights
How to apply Neuromarketing without fMRI, EEG, etc?
Good understanding of english is mandatory
Questions can be asked in french, german, dutch, english, swiss german and italian
max. 8 participants