Simplicity and productivity

"Everything should be made as simple as possible, but not one bit simpler."  Albert Einstein
 

Simplicity means productivity
A google of "productivity and simplicity" produces two million hits. That on its own tells enough about the importance and above all evidence of the issue.

Simplicity leads to growth
When everything in marketing runs smoother and at a better pace, it's no doubt that growth will be the outcome. In marketing simplicity brings productivity on many levels, a few evident examples, for sure the list is long and maybe endless:

• clear communication:
  In average people retain 7 messages which means that any complexity in your communication makes it completely unproductive
   
• efficient sales:
  If you can't explain something to a six-year-old, you really don't understand it yourself. This quote from Einstein is also valid for your sales staff. If the child understands it, he is ready to go visit his customers as he he masters simplicity and won’t get lost in the jungle of details.
   
• speed up sales cycles:
  Simplicity will help customers to take buying-decisions much more rapidly
  .
• motivated resources:
  When people understand the meaning and focus of their contribution, their motivation and thus productivity will increase significantly