Spot-on!
Do you want new customers?
A beautiful website will bring you not more business if nobody can find you on the web. Have you already assessed how many new customers you could recrute if they would find you easily on the web? You would like to help your future clients to find you on the web but you dont know where to start? With Spot-on! you define an efficient strategy which increase the probability that your futur clients will find you. This strategy is commonly called SEO (Search engine optimization).
Understand your customers
Spot-on! is not only a method to optimize your visibility on the web, it invites you also to enter the mind of your customer in order to understand how he searches for your product. And, understanding your customer is a solid foundation for succesful business.
A clear structure
Spot-on! proposes you a clear structure in order to put into relation determining elements such as key words, structure and content of your website, utility of a blog and social networks, advertising on internet such as Adwords and Facebook.
1. Key words
Which are the key words on the two levels dénotation (definition of the product) and connotation (the result promised by the product)? What to do with the statistics?
2. Assess
Which is the value of the keywords for the structure and content of your website, the blog , the social networks, the advertisement on Adwords and Facebook?
3. Mediamix
You are now ready to define your strategy by matching your key words on the different media (site, blog, ads, social networks, etc.).